Amazon is not a silver bullet for your dealership. It’s another sales channel. One that demands a specific strategy to succeed. The news about EV Auto joining Amazon Autos as the first used EV dealer is significant. But the real lesson isn't just about listing on a new platform. It’s about understanding the model. EV Auto's CEO isn't expecting a flood of immediate sales. He sees it as a long-term customer acquisition channel. Amazon gets them the initial lead, but the dealership handles the rest. This is where the real relationship (and margin) is built. The platform handles the 'top of the funnel' search. The dealership handles the high-value, trust-based part of the transaction. You are not handing over the customer; you are receiving them from a new front door. Before you worry about getting on Amazon, ask this: Is your own digital and in-store process so dialed in that you can seamlessly take over a transaction from any lead source and deliver an exceptional...