Your marketing probably uses AI. Who is checking the work? Ram's merchandise store recently featured a truck that was clearly a Toyota Tacoma with a Ram logo slapped on it. The art also had an American flag with 40 stars. It was an amusing mistake for the internet. For a dealer, a similar mistake wouldn't be funny. It would be a direct hit to your brand's credibility. Implement a simple rule: The person who generates AI content cannot be the final approver. A second set of eyes, preferably from an expert who knows your brand and your vehicles, must sign off before anything goes public. How are you balancing the promise of AI with the reality of human oversight? Watch the full episode on our channel.