#FacadeFriday in the model shop. Balsa formwork, plaster poured by hand, one tiny scale figure to keep us honest. Physical study models tell you things a screen never will. How deep a reveal must be before it throws a real shadow. Whether vertical fluting reads at eye level or disappears from across the street. Where the joint lines want to land once you’re standing in front of them. Three panels, three textures, one question: which one still feels good when you walk past it at 5pm on a Tuesday? Left, middle, or right? Settle it for us below 👇 📌 Save this if you’re building a materiality study for your own project. Video courtesy of Senior Architect Paul Kweton, AIA