Every product on the shelf was pink. Pink caps, pink glass, pink bottles, pink tubes. And the comments said skin goals. skincarmanyc was horrified. He’d been a marketer at L’Oreal. He knew the move: make the package pink, and you’ll believe the pink says something about what’s inside. Looking down the shelf, he knows that the products are … terrible.  BUT he didn’t troll the post. He built his own brand instead, skincarma , to educate about skincare and about what’s real. DM for links to the episode The PIMS Influence is a PIMS-produced podcast, hosted by mikeryan628 Mike Ryan. #ThePIMSInfluence #BeautyMarketing #PackagingDesign #BrandBuilding