Brand design that transcends trends with WedgeStudio
Based between LA and Montreal, Wedge Studio joined Nicer Tuesdays in one of its home cities to present its “seemingly unsexy” projects – such as designing the visual identities for dental floss, beans and protein powder – arguing that “everything can be special”. Co-founders Justin Lortie and Sarah Di Domenico took the audience through “the Wedge way”, the 12 steps the studio takes when approaching its idiosyncratic creative projects.
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