Finally we’ve taken the jump into the world of NFL as we welcome Brett Gosper to the show. The former CEO of World Rugby, Brett now heads the NFL in Europe and Asia Pacific, making this the perfect time to speak with him as there will be a record 9 matches hosted outside the US. It is also the perfect way for two Brits to get our feet under the table and get to grips with the business of the most successful sports league in the world. What can other sports take from the way the NFL has achieved that? What is unique to it? A very fresh conversation to bring you as we welcome Brett Gosper to the Business of Sport. ---------------------------------------------------- Timestamps: 00:00 Intro 02:19 – Taking the NFL Global 05:07 – Why International Games Actually Work 09:43 – The Challenge of Expanding the NFL Season 13:18 – Can the NFL Ever Crack New Markets? 16:30 – What Makes the NFL Business Model So Powerful? 19:38 – Why Scarcity Makes the NFL More Valuable 22:54 – Building the NFL's ...