Spontaneous purchase? Rarely. Most "impulse buys" in CPG are actually the result of preference formed long before the shopping trip, through routines, social content, sensory cues, and AI-driven search. Swipe through to see the 5 moments where brand loyalty is actually won. Then grab the full white paper to learn how to measure preference before conversion, not just after. How Consumers Form CPG Preferences Earlier Than Brands Realize (theusim.com/news/how-consumers-form-cpg-preferences) #CPG #ShopperJourney #RetailMedia #MarketingInsights #MediaAgency #USIM