thinkingroominc Instinct Roastery is an artisanal specialty coffee roastery known for its unique coffee experience. We reimagined its identity around the idea that instinct is not simply innate, but something that can be consciously refined over time. This concept comes to life through a generative packaging system where each coffee’s flavor profile is abstracted through a precise visual language of gradients, colors, and strokes, allowing the identity to adapt seamlessly to an ever-changing menu. Guided by a consistent set of variables, the system generates endless possibilities while ensuring every coffee bean is represented by its own distinct artwork. Project team Creative Director widjaja.eric Art Director brampayo Graphic Designer __tezet Copywriter alkamaula Account Executive hendrickptr Photographer mud.it Motion graphic lukywiranda __ Let’s elevate your brand’s existence. Contact via Direct Message or logobookcontacts@gmail.com __ Join our all-in-one creative commu...