#SpiderManBrandNewDay has made a record-breaking $72M in Thursday previews, passing #AvengersEndgame to become the biggest preview haul in box office history: • To compare the two historic superhero movies, “Endgame” set the all-time opening weekend record with $357M domestically and $1.2B globally • Sony and #Marvel’s “Brand New Day” is aiming to make between $260M and $280M in its opening weekend, which would make the #TomHolland and #Zendaya-led film the second biggest launch of all time