Hockey is having its Hollywood moment 🏒🎥 We submitted a sxsw 2027 PanelPicker proposal - “Breaking the Ice: How Hockey Is Winning Culture and Fans”- and it’s officially open for public voting. The conversation brings together voices from AEG, GP, the nhl , lakings and mercuryins to dig into how the sport is turning cultural momentum into real business results, and what it means for fans. The public vote makes up 30% of SXSW’s final programming decision, so every vote counts. Swipe for instructions on how to vote using the link in bio! Voting closes Sunday, August 23, 2026 at 11:59 p.m. PT. 🔗 We’d love your support- and if you know someone else who’d want to see this conversation on the SXSW stage, tag them or share this post! #SXSW2027 #SXSWPanelPicker #lakings #Hockey #NHL