🚀Exciting News in Marketing! 🚀 LinkedIn is changing how creators and brands collaborate, and I got early access to one of the most interesting product updates they've made in years: Collaborative Posts. Last week, I was invited to LinkedIn's NYC office to preview the feature and published my first Collaborative Post with Brandon Smithwrick 🧠 . We are both Forbes 30 Under 30 marketers, both founders, both creators, and both thinking about where the B2B marketing industry is headed. The concept: two creators (or a creator and a brand) can now collaborate on a single post. Both names at the top of the post. Both audiences. All engagement pooled into one set of metrics. Why? Because this changes everything about attribution. 🌟Key reasons Collaborative Posts matter for creators: 1. Attribution Finally Lives at the Top No more "tagged in caption" awkwardness. Your name sits at the top, before anyone reads a single word. 2. Combined Audience Reach Your post goes to both networks sim...