Here’s some new writing investigating the weird world of “Luxury” interiors. While luxury projects somehow are the holy grail of the design profession, they are pervaded by some extremely peculiar anxieties. We went back to cognitive psychology to understand the particular neuroses that shape this profession and the practices that work with Luxury. Adam Alter’s seminal research around Disfluency informs this section of the writing, more coming soon as we work our way through this. Al always, thoughts and comments welcomed. . #thebusride #thebusridelab #indiafuturesproject indiafutureslab