It’s back-to-school season, and if your strategy stops at one-off promotions, you’re missing the real opportunity. 💡 The brands resonating on campus are thinking beyond one season by investing in Gen Z relationships that last. College students trust brands that show up authentically for their milestones and communities, building loyalty (and value) far beyond move-in day. 📚🗓️ #digitas #networkedexperiences #back2school #b2smarketing #campusambassadors