40 icons for arguably the best state of all 50, Vermont. Still having a hard time believing this one happened. Created with the very rad folks at dnco for Vermont’s first dedicated tourism brand ! These icons were built as a visual language for the new identity ( inspired by food, landscape, culture and very particular bits of local lore that make Vermont the state it is). An absolute dream and ode to a state I will forever have a special place in my heart for. Thank you x10 to the wonderful teams at dnco and vermonttourism for trusting me with this one. Feeling very lucky to have been a small part of it. Check out the case study @ dnco.com/work/vermont !!