The pressure on CMOs to prove business impact isn't new. But it's intensifying as expectations from C-suite and customers stack up. On the latest Marketing Beyond episode, Richard Sanderson, Spencer Stuart's marketing, sales & communications officer practice leader, returns to the podcast to discuss how boards and CEOs increasingly expect a direct line from marketing to enterprise value. Richard shares how marketing leaders can meet this moment by: ➡️ Adopting an enterprise wide perspective ➡️ Collaborating closely with CFOs and the C-suite ➡️ Driving hands-on AI literacy If you're a CMO, or aspire to be one, this episode is for you! Listen here wherever you get your podcasts by searching for “Marketing Beyond with Alan B. Hart”