Test and learn. 🔹Measure 🔸Execute 🔹Optimize Our culture is obsessed with optimization. It’s not *not* important. We’re privileged to live in a time where it’s possible, but too often we get obsessed with it, and it freezes us from actually executing. We can’t optimize something that doesn’t exist.⁣ ⁣ Episode 38 w/ @jwrob_, the Media Planning Strategist at Sazerac, is LIVE!⁣⁣⁣⁣ ⁣⁣ We talked about stacking skills and experiences to build a career.⁣ ⁣⁣ **LINK IN BIO**