When you’re selling and growing your business, don’t appeal to fairness. Instead, effectively communicate emotional truth and relational dynamics that solve a problem. ⁣ Episode 41 w/ Katheryn Basso, a former Marine operator and the founder of @kadri_clothing, is LIVE!⁣⁣⁣ ⁣ ⁣⁣ We talked about battling ignorance.⁣ ⁣⁣ **LINK IN BIO**