What gives a dior creation its soul?​ ​ Rooted in Nature, shaped by Culture, brought to life through Craft. ​ Together, they unveil what lies At the Source of Dreams.​ ​ Discover the savoir-faire of LVMH’s Maisons during Les Journées Particulières, ​ October 16-18, 2026. ​ ​ #LVMH #Dior #LesJournéesParticulières Nature — Rare raw materials, unique sunlight, a pure water source…​ At dior, the quality of each creation is rooted in a place, a natural environment, a terroir, and exceptional raw materials. From the flowers cherished by Christian Dior to the finest natural ingredients, nature remains an endless source of inspiration for the House’s creativity and savoir-faire.​ Culture - The legend or founding story, the whispered anecdote within your walls, where Monsieur Dior’s historical legacy resides, that imbue dior creations with an added soul.​ ​Craft - The iconic gestures of dior artisans and creators, passed down from generation to generation.​