McDonald’s customers are looking for value. Some say they aren’t finding it there.
Patrons of the Golden Arches told Business Insider that they’re not impressed with the chain’s prices lately. Some are reducing their visits and are critical of the food quality delivered for the cost. While McDonald’s still has fans, some diners are reducing their visits.
McDonald’s executives have acknowledged that they’ve had trouble breaking through to customers. The company’s shares are down 9.6% this year.
Read more about what McDonald’s customers told Business Insider at the link in our bio.
Story by Alex Bitter and Katherine Li
(Credit: Getty Images)
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