Ever noticed ChatGPT sounds like a Reddit user? There’s a reason.
A Semrush study of 150,000 AI citations from June 2025 found Reddit is the number one source AI models pull from, cited in 40% of responses, ahead of Wikipedia at 26% and YouTube at 23%.
And it shows. Read any pre-ChatGPT Reddit thread and the style is instantly familiar: the confident opinions, the “you’re absolutely right, but,” the corrections and caveats. Reddit developed the AI voice years before AI existed. The models just learned it from them.
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Sources: Semrush (June 2025), paularambles on X
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