Your logo doesn’t break in the place you designed it, But instead in the five places it actually gets used. You approved it three inches wide on a white screen, in a PDF, with nothing else on the page. That’s the one environment where every logo looks fine. Then it goes to work. It shrinks to the little square in a browser tab; 16 pixels across. Your name doesn’t fit at that size. The shape is all you get. It gets cropped to a circle by Instagram, Google and every email client on earth. The corners are already cut. It gets stitched, and a needle can’t hold a stroke under a millimetre. Thin lines fill in and close up. It gets printed in one ink on a stamp, a foil block, an embosser. The gradient turns to mud. It goes on a van door read from a hundred feet, and at 45mph, where you need ten-inch letters and detail is the first thing to go. One artwork can’t clear all five. That’s why a logo ships as a set instead of a single file. So run the five tests before you approve anything...