Most rebrands fail because no one can explain what the change is supposed to fix. Domino’s rebuilt trust. Apple outgrew a single category. Dunkin’ followed where the money was already going. 3 different brands in entirely different lanes that applied the same thought process. Strong rebrands start with a business problem, not just a moodboard. Before you change the logo, ask yourself: what needs to change to improve the business. Comment “Rebrand” and I’ll send you the brand stress test.