As America changed in the 2000s, so did the way people ate. Families became busier, healthier eating gained popularity, and long sit-down breakfasts became less common for younger generations. At the same time, fewer Americans worked the overnight jobs that had helped make Denny's a late-night staple. Faced with these shifts, Denny's returned to the brand promise that had defined it from the very beginning: always open, always there.
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