How did Norway become one of the FIFA World Cup’s most popular teams? Alejandro Bedoya shares how the team’s performances, growing fan support, and Erling Haaland’s rise helped Norway capture attention throughout the tournament. On the SeventySix Capital Sports Leadership Show, Bedoya also explains the personal connection that made Norway’s World Cup run especially meaningful for his family. Subscribe to the SeventySix Capital YouTube channel for more conversations with leaders across the sports industry. #SportsTechVC #seventysixcapital #sportsleadershipshow #soccer #worldcup #worldcup2026 #fútbol #waynekimmel #chadstender #alejandrobedoya #shortvideo #podcast #sports