Comment “CANNES” and I’ll DM you the full 37-minute documentary. Everyone wants to quit their job and start a brand these days. Almost nobody can answer the one question that decides whether it survives.
 I took that question to #canneslions2026 , the biggest stage in advertising and marketing. I spent my days in the talks, the beach activations, and the private rooms nobody films, asking people who actually build brands one thing: what does brand building look like now that AI gives everyone the same tools.
 This is my diary from inside Cannes Lions, with conversations featuring Kiser Barnes kiser_barnes (Red Antler), Sammi Tannor Cohen sammicohentalks , thechrisdo (The Futur), sophiaamoruso (Nasty Gal, Girlboss), shwinnabegobrand , eugbrandstrat , and more.
 If you’ve felt stuck lately building something, or wondering if you even should, this one’s for you.
 Comment “CANNES” and I’ll send it over.