swisseau and clemenger_bbdo are calling for an honest chat around women’s health with HYSTERIA, a new campaign challenging centuries of stigma. For generations, symptoms tied to PMS, perimenopause and menopause have been dismissed, misdiagnosed or misunderstood. With only 3% of medical research funding in Australia going to women’s health, Swisse is backing the work with action, investing in nurse training and women’s health research through partnerships with Endometriosis Australia and Monash University’s HER Centre. #DoBigThings