That’s a wrap on Black Hat 2026! Last week, Sparks was on the floor supporting eight clients. First up: servicenow blackhat_events draws 25,000 cybersecurity professionals — people who spend their careers distinguishing real capability from theater. On the show floor, they’re making the same call: what’s worth bringing back to their organization, and what isn’t. We designed a 50x40 environment around that reality. If the audience came to find solutions, the space had to function like one — a space where a security professional could walk in with a problem and work through what solving it with ServiceNow actually looked like.  #BlackHat2026 #ExperientialMarketing #ExperientialAgency #Cybersecurity