“But is content creation really a job?” 👀 I’ve heard versions of this question more times than you might imagine. And looking back at this summer, I thought it was worth answering. My work took me to ✈️: 🇪🇸 Rioja, Ribeiro & Rías Baixas 🇮🇹 Langhe, Piemonte 🇩🇪🇨🇭 Lake Constance A lot of vineyards, incredible wines, beautiful places and unforgettable experiences. That’s what you see. What you don’t always see is the research before the trip, the questions on the ground, the strategy behind each collaboration, filming throughout the day, writing, editing between trains and flights and constantly thinking about how to make a completely different audience care about the place you’re experiencing. Because content creation isn’t simply documenting where you’ve been. 🔎 For me, it’s understanding what makes a destination different and translating that into something that can make someone on the other side of the world stop, learn, save, share or even decide to experience it them...