Jayden Daniels and LSU suddenly have BEEF. 👀 After LSU gave sophomore CB DJ Pickett the No. 5 jersey, the same number Daniels wore during his Heisman-winning 2023 season, Daniels’ family reportedly felt “profoundly disrespected.” Then things escalated. Daniels’ attorney sent LSU a cease-and-desist demanding the school stop using his name, image and likeness, arguing LSU’s contractual rights to his NIL expired 180 days after his final college game. Here’s where I think TWO things can be true: 🏆 LSU probably should treat No. 5 differently after what Daniels accomplished. 🤝 But DJ Pickett was reportedly promised No. 5 during his recruitment, and the number was never officially retired. 💰 And if LSU’s rights to Daniels’ NIL really expired? That’s a completely different conversation. Protect your name and protect your money. In this video I break down the full controversy, Lane Kiffin’s explanation, the Joe Burrow comparison and why I think the jersey argument and the NIL argume...