Purpose-built innovation starts with understanding our customers. Throughout this year's Road Rally, PierceMfg, an #Oshkosh Corporation business, has brought firefighters together with engineers and product experts for hands-on demonstrations and opportunities to experience advanced fire apparatus firsthand. Along the way, meaningful conversations and customer feedback have helped inform future innovation while deepening our understanding of the evolving needs of the fire service. Here's a glimpse of those conversations and experiences so far along the way. Learn more about the Road Rally including the remaining stops with the link in our profile.