WHO IS THE NEXT CHAMPION? V of BTS has been named a global partner of Champion, fronting the brand’s new True Champion campaign for Fall/Winter 2026. The appointment arrives at a moment when fashion is moving decisively towards individuality. Personal style now carries its own authority, shaped less by convention and more by instinct. Champion does not need to reinvent itself. Its sportswear heritage and unmistakable codes remain at the centre of the brand. What changes is the context in which they are seen. V brings a natural connection between music, fashion and contemporary culture. His off-duty wardrobe moves between relaxed sportswear, vintage references and more refined pieces, reflecting a generation that refuses to define itself by a single aesthetic. True Champion places that attitude at the heart of the campaign. V represents a new audience for Champion: global, young and culturally influential. The strategy is simple. Keep the DNA. Change the conversation. Brand Ambas...