“The mission should never be to build the biggest program. It’s to build the best developmental environment possible, one where every athlete leaves better than when they walked in. Basketball is simply the vehicle… you are really in the business of building people.” 💎 Last week, I had the opportunity to connect with coach_jamesloughran on the creation of nybballacademy and some of his shared experiences: ✅ Exposing players to different levels of basketball. ✅ The story behind NYBA/ his support system. ✅The difficulties that he faced during his efforts to improve his program. #thechange #newyorkbasketball #newyorkbasketballacademy