. Artboard Studio artboardstudioglobal - Designing SOBER: A Packaging System Built on Confidence, Not Compromise . Get Featured & Enter WBDS Awards: worldbranddesign.com . Packaging designed and conceptualised by Yash Bhatnagar, founder of Artboard Studio. When a brand exists to serve people who feel out of place at the bar, the worst thing its packaging can do is apologize for itself. The SOBER can range — Cola & Vanilla, Cranberry, Lemon Lime, and Unflavoured — avoids that trap entirely. Instead of soft pastels and wellness-aisle whispering, it borrows the visual confidence of the very category it's positioned against: bold, graphic, almost brutalist branding that could sit on a bar shelf without blinking. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #labeldesign #worldbranddesign #worldbranddesignsociety