. Cocoon Prague cocoonprague - From heritage to hype: rebranding Aspall for CEE party people . Molson Coors needed centuries-old Aspall to speak the language of Central and Eastern Europe's social scene. We took this refined British cyder and turned it into Pip & Wild, a fruity line extension ready for pre-parties, festivals, and those chill weekend nights. Strategy, naming exploration, packaging and just enough magic: all brewed in-house at Cocoon. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #labeldesign #worldbranddesign #worldbranddesignsociety