One review can bring a crowd... but what happens after the line forms can change a family’s future. The “Keith Lee Effect” is about more than finding great food. For small and Black-owned restaurants fighting to grow, Keith's platform brings the visibility they’ve been waiting for... turning empty dining rooms into new locations, major partnerships, and opportunities that extend far beyond a single viral moment. But as the owners like chef_kristenashley tell EBONY, going viral is only the beginning... being ready for the opportunity is what can turn attention into real growth. It's #BlackBusinessMonth, so drop a restaurant in the comments you know that deserves the keith_lee125 effect next! Tap the link in bio to discover the full story. 🖤 Credit: Paras Griffin via Getty Images | Eileen T. Meslar via chicagotribune | famileeday