Netflix史上最狂宣傳！為推廣新片《The Last House》，他們在洛杉磯Sunset Boulevard掛起一座「真屋」廣告牌，高度約30呎，裏面有沙發、冷氣、咖啡，甚至白板可以跟路人溝通。然後真的請了演員住進去，從8月6日住到電影上架日。電影講的是一個家庭突然被困在自家屋內，資源越來越少。最新還請來美國搞笑網紅 @hannahstocking 入住，這次宣傳直接把劇情搬到現實街頭，路人抬頭一看，就看到一個活人在「屋」裏生活。 Netflix’s wildest promo ever! To promote their new film The Last House, they installed a real house billboard on Sunset Boulevard in Los Angeles. Standing about 30 feet tall, it comes complete with a sofa, air conditioning, coffee, and even a whiteboard for communicating with passersby. They actually hired actors to live inside it— from August 6 until the movie’s release date. The film itself is about a family suddenly trapped inside their own home with dwindling resources. They even brought in American comedy influencer @hannahstocking to stay there. This campaign literally brought the plot onto the real street — people looking up could see an actual person living inside the “house.” Credit: @netflix , @hannahstocking #esquire #esquirehk #netflix #thelasthouse