We went behind the scenes to see how Ferrero, an Italian company, is building a confectionery empire in the US, from spending billions on buying iconic American brands, to investing in new factories and an R&D lab, and even creating a new Nutella flavor specifically for Americans.
Editor's note: This video mistakenly included footage of M&M's and Snickers when talking about products made with compound chocolate (at 15:04, 15:44, and 15:46). Because M&M's and Snickers use real milk chocolate, we have blurred the footage and are working to replace it with accurate visuals.
Read "Nutella's empire is making a multibillion-dollar play for America's snack market":
bit.ly/3SCDqSs
00:00 - Intro
01:42 - Inside the Franklin Park Factory
02:01 - Buying American Brands
06:47 - Investing In R&D
09:23 - How Nutella Was Invented
10:18 - Nutella Peanut
11:10 - Ferrero's Ingredient Sourcing
12:50 - Ferrero's Bloomington Chocolate Factory
14:10 - Building a New Factory For Kinder Bueno
17:23...