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We went behind the scenes to see how Ferrero, an Italian company, is building a confectionery empire in the US, from spending billions on buying iconic American brands, to investing in new factories and an R&D lab, and even creating a new Nutella flavor specifically for Americans. Editor's note: This video mistakenly included footage of M&M's and Snickers when talking about products made with compound chocolate (at 15:04, 15:44, and 15:46). Because M&M's and Snickers use real milk chocolate, we have blurred the footage and are working to replace it with accurate visuals. Read "Nutella's empire is making a multibillion-dollar play for America's snack market": bit.ly/3SCDqSs 00:00 - Intro 01:42 - Inside the Franklin Park Factory 02:01 - Buying American Brands 06:47 - Investing In R&D 09:23 - How Nutella Was Invented 10:18 - Nutella Peanut 11:10 - Ferrero's Ingredient Sourcing 12:50 - Ferrero's Bloomington Chocolate Factory 14:10 - Building a New Factory For Kinder Bueno 17:23...

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