Just asking people their preferences is the easiest way to success. Katie Rosholt learned that on both sides of the marketing table. Katie is the founding Managing Director of SOCIETY U.S., the American arm of the Australian-born agency that only works with brands looking to advance society in a positive way. In this candid conversation on The PIMS Influence, she and Mike get into setting client expectations, the modern influencer media mix, AI and brand discovery, social selling, and sustainability without greenwashing. Her years as a brand-side marketing leader changed what she promises as an agency leader now: set the expectation early, back a lower KPI with solid proof, and deliver with excellence. She also walks through the media mix as a whole pie instead of slivers, why engaged audiences beat impression counts, and the honest conversations that keep clients, creators, and editors all playing in the same middle ground. And she names where she wants to take SOCIETY next: back in...