Learning by doing 💡🏀 SMBA ’26 partnered with Intuit on a consulting project focused on developing activation ideas to help the company leverage its naming rights partnership with Intuit Dome and connect with Gen Z audiences. After welcoming the Intuit team into the classroom, the cohort toured Intuit Dome behind the scenes and watched the LA Clippers take on the Denver Nuggets to better understand the fan experience. The project came full circle as students presented their strategic recommendations at the company's San Diego campus. #SportsMBA #SportsBusiness #ExperientialLearning #SportsMarketing #ConsultingProject #IntuitDome #LAClippers