To the HUNDREDS AND HUNDREDS of people who took time out of your day to help us achieve what (many) folks said was impossible... THANK YOU! We officially received our trademark dress registration from the USPTO for the distinctive circle-square (aka 'squircle') shape of the Kula Cloth. This is very rare, and a big deal for a tiny brand like Kula Cloth. Happee trails, friends -- THANK YOU -- and may your squircles fly free on many, many adventures!!! #squircle #kulacloth #hikinggear #backpackinggear #trailrunning