AFC Richmond 2026/27 Season Branding Concept ❤️💙 Exploring how Ted Lasso’s team could look if he had remained as Men’s first-team manager through to the 2026/27 season. An energetic and dynamic visual system built around refined photography, icons rooted in Richmond’s history, and bold typography for the Greyhounds. Created by Dom Bannister & Max Ross. #smsports #afcrichmond #tedlasso #sportsdesign #footballislife Editorial photography forms the foundation of the project, capturing the tone, values, and class of the club while highlighting the big personalities that make AFC Richmond so special 🙌 Our backdrop is constructed from layers of draped fabric in navy and burgundy, creating a refined, theatrical atmosphere that feels both intimate and distinctly Richmond. The fabric surrounds each subject, drawing the eye in and allowing them to take centre stage. Character/Backdrop Imagery created using a combination of ChatGPT, NanoBanana, and Photoshop. Kit Imagery created throu...