Guelph-Humber instructor Basim Salim brings a unique blend of marketing expertise, nonprofit leadership experience, and a zeal for humanitarian causes to the Media & Communication Studies program. Drawing on his background in the corporate sector, his work for the charity Action for Humanity Canada, and international experience living abroad in Jordan, Salim shares perspectives with students that bridge strategic communication and marketing with real-world social impact. From leading campaigns that inspire awareness and action amid humanitarian crises to delivering a TEDx talk about what living in the Middle East taught him about empathy, Salim hopes students can learn from his lived experiences as a professional and as a global citizen. “People are what motivate me,” he said. After all, his aim is to engage learners and inspire them to find meaning in whichever career path they choose. Learn more: guelphhumber.ca/news-events/news/global-marketing-classroom-how-guelph-h...