ronniefieg is a huge off the court pick up for the Knicks. He is one of the biggest names in the lifestyle/apparel space and has built Kith into an international brand. If you are a sports team this is a great lesson on how to bring on entrepreneurs/creators/innovators to help build your brand. #newyorkknicksbasketball #ronniefieg #kith #lifestyleapparel #ronniefiegfornewbalance #contentcreationadvice #contentcreating #brandbuilding #buildingbrand