Women’s sports aren’t just growing. They’re creating new opportunities for brands to connect with some of the most engaged audiences in college athletics. Female student-athlete NIL activities grew 123% in the 2025-26 academic year compared to 2022-25, with women’s basketball and softball now among the top five sports represented in NIL activity. For brands, that momentum means more opportunities to build authentic connections with student-athletes and fans through NIL. See what the data reveals about women’s sports and the trends shaping the future of NIL in the Learfield NIL Impact Report. Explore the full report: nil.learfield.com #NIL #WomensSports #CollegeAthletics #SportsMarketing #BrandPartnerships #LearfieldImpact