Honda shot this ad 606 times. Sales jumped 28%. ㅤ Honda needed to sell the Accord. ㅤ So instead of listing specs or showing a car carving through mountain roads, they built a Rube Goldberg machine out of actual Accord parts. ㅤ The crazy part? It took 606 takes with minimal CGI. ㅤ Most ads at the time looked like a Transformers movie. This one looked real. Because it was real. ㅤ And because it was real, people trusted it. ㅤ Sales went up 28%. ㅤ Honda never once had to say "we build impressive cars." ㅤ There's a massive difference between telling your audience what to think and showing them something they can't forget. ㅤ The takeaway? Show your audience what makes you different. Like actually show them. And the sale becomes the easy part.