If your crew doesn't understand what car enthusiasts actually care about, your ad will look good and sell nothing. ㅤ Automotive ads are harder to shoot than almost anything else. Most people don't realize why. ㅤ Start with the basics. Cars are big. That means bigger locations. Bigger crews. More gear. ㅤ Cars are also covered in reflections. Every angle changes how the paint, the glass, and the trim catch light. You can't just point a camera and shoot. You have to control the environment or the car looks flat and cheap on camera. ㅤ Then there's movement. Cars aren't static products. The whole point is what they do. ㅤ You can't shoot one location and call it done. ㅤ You often need three, four, five locations to actually show the use case. ㅤ A truck needs to look capable off-road. A sedan needs to look sharp in the city. A sports car needs a track. ㅤ But the equipment and locations are only half the problem. ㅤ The bigger issue is specific knowledge. ㅤ Car enthusiasts can smell an ad made ...