Did you hear the big news? An icon is back on St. Pete Beach! TheLuceHotelSPB officially cut the ribbon and is ready to welcome you with that Old Florida charm and a modern glow-up you have to see to believe — biggest pool on the beach, Sundrop (the new restaurant & bar), Baby Turtle Beach Club (opening soon), DJ groove sessions, sunset socials, lawn games, and that same beautiful Gulf view on award-winning St. Pete Beach. This iconic spot has been through a lot to get here, but it was well worth the wait! Go book your stay! ☀️🌴🏖️ #TheLuce #StPeteBeach #Florida #VisitSPC #BEACHCULTURE