Episode 50 of Marketing Beyond is now available! 🎊 We used this incredible milestone and the energy at cannes_lions to speak to GM and SVP of Global Marketing Andrea Hopelain of Electronic Arts (EA) to get her perspective on fan engagement and brand strategy. Serving nearly 300 million fans annually, Andrea knows firsthand that social connection is a key component when creating a rich, interactive environment for fans. She believes that brands should think beyond traditional measures of success to avoid feeling like billboards. “I don’t think reach matters if you can’t meet your audience in a participatory environment.” 💬 Listen to all of Andrea’s insights by visiting the link in our bio or by searching for “Marketing Beyond with Alan B. Hart” wherever you prefer your podcasts. Thank you to all our guests who helped make this series possible and stay tuned for more from #DDCannesLions.