What do you get when you put fandom, AI, data and leadership in a conversation at cannes_lions? The 50th episode of the Marketing Beyond podcast! 🎉 On this week’s episode, host Alan B Hart sat down with ea’s Andrea Hopelain to discuss: ➡️ The evolution of fandom and need for a “third space” ➡️ How brands can leverage these spaces ➡️ Why she believes reach only matters in the right environment ➡️ How EA’s extensive data foundation creates a rich interactive environment for its fans ➡️ The parallels between growing a living wall and leading a team Listen to the full episode by visiting the link in our bio or by searching for “Marketing Beyond with Alan B. Hart” wherever you prefer your podcasts. A big thanks to Alan for leading so many thoughtful discussions that keep the industry moving forward and to Andrea for making this episode one to remember! Here’s to 50 great episodes, and many more insightful conversations to come. Stay tuned for more Marketing Beyond content f...