What lies behind every glass of ruinart?​ ​ Rooted in Nature, shaped by Culture, brought to life through Craft. ​ Together, they unveil what lies At the Source of Dreams.​ ​ Discover the savoir-faire of LVMH’s Maisons during Les Journées Particulières, ​ October 16-18, 2026. ​ ​ #LVMH #Ruinart #LesJournéesParticulières Nature - Beyond its vineyards, ruinart’s vines shape the landscape. Rooted above the chalk in shallow, gravelly soils, they draw on a natural water reserve that sustains a thriving ecosystem. Here, Chardonnay, the House’s signature grape thrives.​ Culture - A historic underground site shaped by centuries of use, from communication routes and shelters to storage spaces. In 1887, ruinart transformed these ancient chalk quarries into its cellars, making Les Crayères the heart of its champagne aging and production heritage.​ Craft - Every swirl reveals the elegance, harmony and savoir-faire behind every glass of ruinart.​